Meteoclimática. How to talk about climate change in TV's weather forecasts
Meteoclimática. Cómo hablar de cambio climático en los espacios del tiempo en televisión
In Meteoclimática, our goal is mainly one: to encourage meteorologists to include climate change related topics in TV's weather forecasts. With this we want to introduce a topic in a space that viewers (more and more digital) still consult almost daily and leaded by presenters that have their trust. The project grows more and more important considering the thoughts on climate change that are spread nowadays in social media and that make the topic, not so controverted few years ago, the key for many voters and political parties supporters.
Creating graphics for television is a hard task, considering the little time that meteorologists have and the reduced attention span that viewers present. Also, topics can be a bit controversial sometimes. We always try to make things as simple as possible and rely on open sources, like AEMET or Copernicus. The data that we extract is later analysed, all things considered, and later transformed into simple static graphics that the general public can easily understand and absorb, creating the highest impact. Link to article